THE LONG AND WINDING PATH TO TECH CMO [INFOGRAPHIC]

The path to CMO is a long and winding one – and the first step is knowing what it means! In the world of the CMO, a lot of work-related jargon and acronyms get thrown around, so let's tackle this first of all. "CMO" stands for "chief marketing officer," a role that has become absolutely vital in recent years, especially for large companies for which public relations and brand promotion are ...

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