Digital Manager – Brands at Guinness Nigeria Plc

Company Highlight:

Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. The emergence of mobile phone technology as the primary medium of communications within Nigeria has led to a dramatic shift in emphasis from conventional to emerging media. This role is strategically important to establishing Guinness as Africa's #1 Beer brand. This role focuses on the step-change in investment and management of Digital Media in Nigeria and beyond.

Job Title: Digital Manager – Brands

Purpose
  • To assist in delivering the Diageo Digital Transformation agenda by increasing the visibility of Guinness Nigeria brands digital assets.
  • Specifically, the individual will support the delivery of the Game Plan strategy which is aimed at  increasing the awareness and adoption of each respective brands digital asset

Responsibilities
  • Develop the annual Brand Digital Plan for non-conventional media and development of third party strategic partnerships.
  • Oversee the targeting and media strategy of assigned Brand digital investments
  • Deliver all campaigns in full and on time, meeting or exceeding brands category performance benchmarks
  • Collaborate with Planning and Analytic teams within the Consumer Connections unit to develop solutions that will enhance brands digital operational efficiency and improve performance
  • Proactively make recommendations on rate to the digital agencies and consult on media restrictions to provide an understanding to the brand/marketing managers on the levers that influence delivery.

Qualifications and Experience
  • University degree in marketing /business or other related discipline. Postgraduate Qualifications is an advantage
  • 4-6 years proven and strong Brand and Trade Marketing experience
  • Minimum 2 years proven experience of Digital marketing strategy development and implementation
  • Ability to work under own initiative / pro-activity
  • Excellent commercial judgement and acumen.
  • Proven experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer.
  • Experienced at managing key stakeholders nationally & internationally.

Policies highly relevant to the Marketing Function:
  • Diageo Marketing Code
  • Environment Policy
  • Competition & Anti – Trust Policy
  • External Communications Policy
  • Anti-corruption Policy
  • Occupational Health and Safety Policy
  • Corporate Security Policy
  • Employee Alcohol Policy
  • IMS Policy
  • Anti-discrimination & Human Rights Policy.

Job location
Lagos

Application Closing Date
Not Specified

How to Apply
Interested and qualified candidates should:  Apply Here


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